When AI moves the media money, who owns brand growth?

AI transformation has moved beyond pilots, prototypes, and boardroom demos.

The real question now is whether AI can operate inside the enterprise systems that drive media, creativity, measurement, and growth.

This session examines the infrastructure behind AI-enabled brand growth: what is replacing legacy silos, how decision-making is shifting, and what brands should demand from the platforms, partners, and systems now shaping growth.